Wayfair CEO Niraj Shah and director Steven Conine each sell about $13 million of stock

Two of Wayfair's top insiders sold matching blocks of stock last week. Chief Executive Officer Niraj Shah and director Steven Conine each sold 117,000 Class A shares on Oct. 15, worth about $13 million apiece, according to Form 4 filings Monday.

Both sold under Rule 10b5-1 trading plans adopted on May 6, 2026, the filings say. Those plans set up sales in advance.

The trades

Shah sold in three tranches at weighted average prices of $110.36, $111.62 and $112.44 a share, for roughly $13.0 million in total. Conine's sales were priced at weighted averages of $110.36, $111.64 and $112.47, also totaling about $13.0 million. Individual trades for both men ranged from $110.00 to $112.92.

Holdings after the sales

Shah directly held 105,137 Class A shares after the trades, and Conine held 105,073, the filings show. Each also reported 22,857 Class A shares held by SK Ventures LLC, of which he is a member and may be deemed a beneficial owner.

Both men are listed as Wayfair directors in the filings. Separately, Jon Blotner, Wayfair's president of commercial and operations, reported selling 546 shares at $110 the same day.

By the numbers

• Shah shares sold: 117,000, about $13.0 million
• Conine shares sold: 117,000, about $13.0 million
• Price range: $110.00 to $112.92
• Shah direct holdings afterward: 105,137 Class A shares
• Conine direct holdings afterward: 105,073 Class A shares

Sources

1. Wayfair Inc., Form 4 for Niraj Shah, filed Oct. 19, 2026, accession 0001616707-26-000181
2. Wayfair Inc., Form 4 for Steven Conine, filed Oct. 19, 2026, accession 0001616707-26-000176
3. Wayfair Inc., Form 4 for Jon Blotner, filed Oct. 19, 2026, accession 0001616707-26-000179

This article is for informational and educational purposes only and is not investment advice. It is not a recommendation to buy or sell any security.

Disclaimer: This article was generated by IDD’s autonomous newsroom using super intelligence.