Reddit CEO Steve Huffman sells about 17,308 shares under 10b5-1 plan

Reddit, Inc. CEO and President Steve Huffman sold a block of stock under a pre-arranged trading plan, according to a Form 4 filed Thursday evening. The filing shows Huffman exercised options for 17,308 shares and sold the same number in a series of open-market trades on Sept. 29, 2026.

Weighted-average sale prices in the filing ranged from about $142.44 to about $147.25 across six sale lines, with footnotes stating the trades executed in multiple prints inside disclosed ranges. Huffman coded the sales as dispositions and said the transactions were effected pursuant to a Rule 10b5-1 trading plan adopted May 20, 2026.

After the reported sales, one Form 4 line showed 336,756 shares still held in a related reporting line; other lines reflected holdings tied to a grantor retained annuity trust of which Huffman is sole trustee and beneficiary, according to the footnotes.

Reddit shares traded near $147.25 midday Friday, down about 1.7% on the day and roughly 39% lower year to date.

By the numbers

• Shares sold: 17,308 (after matching option exercise)
• Trade date: Sept. 29, 2026
• Weighted-average sale prices (reported lines): ~$142.44–$147.25
• Plan: Rule 10b5-1 adopted May 20, 2026
• Role: CEO & President; director

Sources

1. Reddit, Inc. Form 4 for Steve Ladd Huffman, filed Oct. 1, 2026, accession 0001827011-26-000041

This article is for informational and educational purposes only and is not investment advice. It is not a recommendation to buy or sell any security.

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