Monster Americas CEO Rob Gehring resigns to lead Coca-Cola North America

Monster Beverage Corporation (NASDAQ: MNST) said Rob Gehring, chief executive officer, Americas, of Monster Energy Company, will resign effective Nov. 30, 2026, to return to The Coca-Cola Company as president of its North America operating unit. Monster shares closed near $43.11, up about 1.0% on the day and about 13% year to date.

In a Form 8-K filed Friday covering a Sept. 21 notice, Monster said Gehring informed the board and management of his intention to resign and will remain in his role through the Nov. 30 effective date. The company and board thanked him for his contributions and said they look forward to partnering with him in his new Coca-Cola role.

Effective Dec. 1, 2026, Emelie C. Tirre, chief strategy officer of Monster Energy Company, will assume responsibility for the Americas and the Caribbean on an interim basis. The filing said that in her prior role as chief commercial officer of the Americas, the Caribbean and Oceania through Feb. 24, 2026, Tirre oversaw the company’s sales, development and expansion in the United States, Canada, Latin America, Oceania and the Caribbean. Biographical information for Tirre, age 57, is incorporated by reference from Monster’s definitive proxy statement filed March 27, 2026.

By the numbers

• Gehring resignation effective: Nov. 30, 2026
• Tirre interim start: Dec. 1, 2026
• Notice date: Sept. 21, 2026
• Tirre age cited: 57

Sources

1. Monster Beverage Corporation Form 8-K, accession 0001104659-26-110965 (Item 5.02)

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