Deckers lifts full-year profit outlook as Hoka sales climb 7%

Deckers Brands raised its full-year earnings outlook after a record quarter for sales, helped in part by tariff refunds.

Revenue for the fiscal second quarter rose 3.5% to $1.481 billion, and diluted EPS increased 27% to $2.31 from $1.82, according to its earnings release filed with an 8-K on Thursday. That figure includes a $0.28 benefit from net refunds of tariffs collected under the International Emergency Economic Powers Act.

The company now expects full-year diluted EPS of $7.80 to $7.95, including an approximate $0.52 benefit from those refunds. The outlook assumes $1.0 billion of share repurchases.

Brand and channel mix

Hoka net sales grew 6.8% to $677.2 million, while UGG rose 3.5% to $786.4 million. Wholesale sales climbed 5.5% to $1.093 billion, but direct-to-consumer sales slipped 1.8% to $387.5 million, with DTC comparable sales down 6.4%.

International sales rose 9.0% to $644.7 million, while domestic sales dipped 0.4% to $835.8 million. Gross margin improved to 60.5% from 56.2%.

"We delivered earnings above our expectations in the second quarter by maintaining disciplined marketplace management and a focus on expense control in a challenging consumer environment," CEO Stefano Caroti said in the release.

Deckers repurchased $299 million of stock in the quarter, bringing first-half buybacks to $637 million.

By the numbers

• Revenue: $1.481 billion, up 3.5%
• Diluted EPS: $2.31, up 27%
• Hoka: $677.2 million, up 6.8%
• UGG: $786.4 million, up 3.5%
• Full-year EPS guidance: $7.80 to $7.95

Sources

1. Deckers Outdoor Corporation, Form 8-K (Items 2.02, 5.02) with Exhibit 99.1 earnings release dated Oct. 22, 2026, accession 0000910521-26-000028

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