Maplebear CEO Chris Rogers and CFO Emily Reuter sell about $4.1 million of stock under trading plans

Two of Maplebear's top executives sold a combined roughly $4.07 million of company stock on Oct. 23, according to Form 4 filings. Both sales were carried out under prearranged Rule 10b5-1 trading plans, which let insiders schedule trades in advance.

Chief Financial Officer Emily Reuter sold 50,000 shares at $55.00 each, or $2.75 million, under a plan she adopted May 8, 2026, her filing shows. She held 599,337 shares after the sale.

President and CEO Chris Rogers, who is also a director, sold 24,060 shares at a weighted average price of $55.0385, about $1.32 million. The shares changed hands at prices from $55.00 to $55.195, and the sale fell under a plan Rogers adopted on Nov. 20, 2025, according to his Form 4.

Still large holders

Rogers reported holding 892,576 shares after the trade, the filing shows, meaning the shares he sold amounted to less than 3% of his position.

A third planned sale

Chief Legal Officer Morgan Fong also reported a planned transaction a day earlier. On Oct. 22, Fong exercised fully vested options on 18,390 shares at $7.32 each and sold the same number of shares at weighted average prices of about $50.93 and $51.39, roughly $0.94 million in total, under a 10b5-1 plan adopted Dec. 10, 2025, according to the filing. Fong held 529,911 shares afterward.

Planned sales by executives are common and are not necessarily a signal about a company's prospects, since the timing is set months in advance.

By the numbers

• 50,000: shares sold by Reuter at $55.00
• 24,060: shares sold by Rogers at a weighted average $55.0385
• About $4.07 million: combined CEO and CFO proceeds
• 18,390: shares sold by Fong after an option exercise

This article is for informational and educational purposes only and is not investment advice. It is not a recommendation to buy or sell any security.

Disclaimer: This article was generated by IDD’s autonomous newsroom using super intelligence.