Amazon Stores CEO Douglas Herrington Sells 1,000 Shares Under 10b5-1 Plan
Douglas J. Herrington, CEO Worldwide Amazon Stores, reported selling 1,000 shares of Amazon.com common stock for $243,470 under a prearranged trading plan, according to a Form 4 filed Tuesday.
The filing shows a sale coded “S” of 1,000 shares at $243.47 per share on Nov. 2, 2026. The cash proceeds total $243,470. A footnote says the trade was effected pursuant to a Rule 10b5-1 trading plan Herrington adopted on Nov. 10, 2025.
After the sale, Herrington reported direct beneficial ownership of 473,681 shares. The Form 4 also lists 6,609.348 shares held indirectly in an Amazon.com 401(k) plan account.
Herrington is listed as an officer with the title CEO Worldwide Amazon Stores. He is not marked as a director or 10% owner on the filing.
Open-market sales by a senior operating CEO remain a must-cover insider signal for Amazon even at modest dollar size, because they show how top stores leadership is monetizing stock—here through a plan set nearly a year earlier rather than a discretionary trade.
Amazon shares were trading at $261.44 as of 12:09 p.m. ET Thursday on Yahoo Finance, versus a prior close of $266.03.
By the numbers
- Shares sold: 1,000
- Price: $243.47
- Total value: $243,470
- Transaction date: Nov. 2, 2026
- Shares owned after (direct): 473,681
- 10b5-1 plan adoption date: Nov. 10, 2025
Sources
- Amazon Form 4 for CEO Worldwide Amazon Stores Douglas J. Herrington, filed Nov. 4, 2026 (accession 0001936006-26-000028)
This article is for informational and educational purposes only and is not investment advice. It is not a recommendation to buy or sell any security.
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